百姓家川菜品牌视觉设计方案丨初识

川菜给人的深刻印象一直都是红红火火，火辣的特点，百姓家川菜不走寻常路，采用辨识度极高也是餐饮色极少的紫色系，来加深消费者的初步印象，美食不仅仅只有暖色系的红黄橙，百姓家希望通过自己独特的传播方式改变记忆中美味的颜色······

The deep impression of Sichuan cuisine has always been red, hot and spicy characteristics, the people's Sichuan cuisine does not go out of the ordinary, the use of highly recognizable is also the dining color very little purple system to deepen the initial impression of consumers, food is not only warm red, yellow and orange, the people's hope to change the memory of the delicious colors through their own unique way of communication ------