亚马逊品牌｜OAO汽车保养品牌升级

- Project

/ OAO Brand Upgrades

- Service

/ Brand upgrading, brand vision, packaging design

- Project background

/OAO started as a German brand of care products for automobiles, airplanes, yachts and pianos. Most of its products are used as professional care products for private airplanes, yachts and luxury cars in Germany.Entering the Chinese market in 2016, our products have been transformed from professional grade to civil grade, aiming at interior maintenance and car finish maintenance of high-end vehicles.

- Design doubt

/In terms of visual positioning, this brand should break through the consistent style of the traditional car care products market. The font used is stable and atmospheric. The letter A uses the aircraft shape of the original logo, which also symbolizes the universality and professionalism of this product. Brand color using black, gold to highlight the grade of the brand, abandoned the traditional packaging in the market on the packaging, the use of tinplate, the use of rhomboid diagonal to reflect the uniqueness of the packaging, but also through the packaging to reflect the uniqueness of the brand, forming an obvious visual symbol.