赋鹿红葡萄酒 Nature Bounty Merlot

客户：赋鹿品牌管理有限公司-留世酒庄

设计：立场设计 standpoint design

赋鹿是中国宁夏贺兰山东麓留世酒庄出品的一款红酒，创意来源于产品名字和所处的独特地理位置所种出的葡萄，一只自由奔跑的鹿，鹿角似山地老藤长出一颗颗发光的葡萄。精细的插画和工艺结合，完美的呈现出这款梅洛的高品质和独特品牌印记。Nature Bounty is a red wine produced by Legacy Peak Estate in Helan Mountain, Ningxia, China. The name, a free ranging deer of the mountain, inspired the concept. The antlers resemble the old vines on the estate and the grapes, which represent the soul of the land. The artwork accurately captures the superior quality of this merlot and the branding.