“诗酒田园”松滋新星村品牌IP设计

“诗酒田园”松滋新星村

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作品Production | “诗酒田园”松滋新星村品牌IP设计

设计Design | 刘怡慧

指导老师Tutor | 康帆

设计院校University | 武汉轻工大学

专业方向Majior | 视觉传达设计

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“诗酒田园”松滋新星村品牌IP设计，是为推动湖北省松滋市新星村农旅发展，设计共分为品牌、IP、包装三部分，陶渊明、星星为主角，带领消费者游玩新星村。此设计用强烈的色彩和简洁的版式带给消费者新颖现代的视觉体验。

The IP design of the "Poetry and Wine Pastoral" Songzi Xinxing Village brand is aimed at promoting the development of agricultural tourism in Xinxing Village, Songzi City, Hubei Province. The design is divided into three parts: brand, IP, and packaging, with Tao Yuanming and Xing Xing as the main characters, leading consumers to play in Xinxing Village. This design brings consumers a novel and modern visual experience with strong colors and simple layout.