CaCao黑巧插画包装设计

项目|PROJRECT

CaCao黑巧

服务|SERVICE

产品包装/插画/标志设计

项目背景

“cacao”译为“可可树的豆子”。具有降低心血管风险等多种保健功效。以“CaCao〞命名品牌，让更多人了解原材料本身，宣扬巧克力积极作用。严格甄选加纳可可原料，每口都浓香丝滑。品牌包装视觉上采用复古水彩肌理插画形式，用复古的配色唤醒人们记忆深处的童年，在发展迅速，生活压力繁重的社会下仍然能感知世界的温暖美好，释放压力。可根据个人喜好选购今日份甜蜜度。

〝Cacao" is translated as "the beans of the cocoa tree". It has multiple health benefits such as reducing cardiovascular risk. with "CaCao" named the brand to let more people understand the raw materials themselves and promote the positive role of chocolate. Ghana cocoa raw materials are strictly selected, each mouthful is fragrant and silky. The brand packaging visually uses vintage watercolor texture illustrations, using vintage color matching to awaken people's memories of their childhood. In a society with rapid development and heavy life pressure, they can still perceive the warmth and beauty of the world and release pressure. Today's sweet portion can be purchased according to personal preferences Degrees.