馋吉猫 | 榴莲水晶粽包装设计

项目丨PROJECT

馋吉猫 | 榴莲水晶粽包装设计/2023.04.18

项目背景

馋吉猫榴莲水晶粽采用马来西亚进口榴莲为原料，外层有一层冰皮，口感爽滑。

整体插画突出猫山王榴莲和水晶粽，配合龙舟和粽叶烘托端午氛围。

中间文字做烫金凸起，突出品牌质感。

Greedy cat durian crystal reed using durian imported from Malaysia as raw materials, the outer layer has a layer of ice skin, smooth taste.

The overall illustration highlights Musang King durian and crystal reed, with dragon boat and reed leaves set off the Dragon Boat Festival atmosphere.

The middle text does gilding protruding, highlighting the brand texture.

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包装设计：青轶

插画绘制：十春

三维渲染：青轶

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