森活物语

《森活物语》露营式篝火晚会

kv延展设计

Design by：谭先森

指导教师：召物少年

《森活物语》是一套以露营式的篝火晚会而打造的KV延展设计，由于露营市场的客群多为年轻群体，因此整套KV的风格都采用了较为俏皮活泼的风格将露营里的活动主要分成四个板块划分作为图形设计依据，分别是“零食和酒”“篝火晚会”“营地野炊”“出行拍照”等这四个小主题。图形的设计也一举活泼俏皮的特性，因此才用了钝点较多的边缘线进行勾勒，也将各种物体进行了拟人化的处理，让整体风格显得更加地可爱。至于延展部分也是遵从了俏皮这一特性，也是尽量做到了年轻化的设计风格。

The Story of Forest Life "is a KV extension design created based on camping style home fire parties. Due to the fact that the camping market is mostly aimed at young people, the entire KV style adopts a more playful and lively style. The activities in the camping are mainly divided into four sections as graphic design basis, namely" snacks and wine "," home fire parties "," camping wild fun ", and" travel photos ". The graphic design also has a lively and playful feature, which is why it uses edge lines with more blunt points to outline and personifies various objects, making the overall style more adorable. As for the extension part, it also follows the playful characteristic and strives to achieve a youthful design style.