“小花呦呦”VI系统手册（基础）

本次设计将会围绕中医药文化这一主题进行品牌设计，让人们可以了解中国传统中医药文化是本次设计的主要目的。“传统中药”特指中医药里面利用传统制药方法制作的中成药。我选取了《神农本草经》中的以花入药这一部分，并且选择了该书具体讲述的花来设计。以IP的形式让人们以更加有趣和更加直观的方式来了解中医药文化。之所以选择以花入药这个主题，是因为通过问卷调查了解到受众人群大多18-25岁并且他们对养生类中药更感兴趣。我将会为该主题设计ip形象，并且设计其背景故事。同时我会为该主题建立一个完整的视觉系统。

The main objective of this design is to create a brand that is based on the theme of Chinese medicine culture, and to make it accessible to people. The term "traditional Chinese medicine" refers to Chinese medicine that is made using traditional pharmaceutical methods. I chose the part of the Shen Nong Ben Cao Jing where flowers are used in medicine and chose the specific flowers in the book for the design. The IP format allows people to learn about the culture of Chinese medicine in a more interesting and intuitive way. The theme of flowers in medicine was chosen because the questionnaire showed that the audience is mostly 18-25 years old and they are more interested in Chinese medicine for health. I will design the IP image for the theme and the background story. I will also create a complete visual system for the theme.