天门蒸菜美食文化节 l 品牌视觉识别系统设计

设计类别 | Design category：品牌设计、IP形象设计

项目名称 | Project name：天门蒸菜美食节品牌视觉识别系统设计研究

项目者 | Designer：AA

项目介绍 | Project introduction：

本项目以湖北天门蒸菜文化为背景，对“天门蒸菜美食节”进行品牌视觉识别系统设计，通过视觉设计表现手法进行多形式创作，希望以提升天门蒸菜美食节的品牌形象为契机来推动当地文化传播等方面的发展。

本设计主要以营造欢乐的活动氛围为目标，将活动定位在为一场承载味觉记忆，充满欢乐与玩趣的美食文化节。

选用几何风格，以精炼的设计语言来表达天门文化特色，并融入IP形象来使品牌更亲近受众，调动用户参与兴趣，激发更广泛的关注。

This project takes Hubei Tianmen Steamed culture as the background, carries out the brand visual identity system design for "Tianmen Steamed Food Festival", and carries out multi-form creation through visual design expression techniques, hoping to promote the development of local culture communication by improving the brand image of Tianmen Steamed Food Festival.

This design mainly aims to create a happy activity atmosphere, positioning the activity as a food culture festival bearing taste memory, full of joy and fun.

Geometric style and refined design language are selected to express the cultural characteristics of Tianmen, and IP image is integrated to make the brand closer to the audience, mobilize users' interest in participation, and stimulate wider attention.