毕业设计| 慈云居旅游视觉形象设计

作品Production | 慈云居旅游视觉形象设计

设计类别Design category | IP形象设计、品牌设计

设计Design | 栓子

指导老师Tutor | 番茄

设计院校University | 武汉轻工大学

专业方向Majior | 视觉传达设计

设计说明：慈云居旅游视觉形象设计提取了湖北随州特色文化作为IP形象：炎帝神农、千年银杏谷的银杏叶、西游记漂流的孙悟空、随州特色种植蔬菜泡泡青、随县“四大山珍”之一香菇，五个核心角色，构建成了慈云家族。

慈云家族设计旨在通过这五个IP角色，更深入的推广随州特色文化以及随州文化旅游，让更多的游客可以更好的发现景区的美，让文化旅游IP和游客更好的互动。

The visual image design of Ciyunju tourism extracted the characteristic culture of Suizhou, Hubei as its IP image: Yan Emperor Shennong, Ginkgo leaves from the Millennium Ginkgo Valley, Sun Wukong drifting in Journey to the West, Suizhou's characteristic vegetable Paopao Qing, and Xianggu mushroom, one of the "Four Treasures of the Mountain" in Suixian. These five core roles formed the Ciyun family.

The design of the Ciyun family aims to promote the unique culture of Suizhou and Suizhou cultural tourism more deeply through these five IP roles, allowing more tourists to better discover the beauty of the scenic area and facilitate better interaction between cultural tourism IP and tourists.