一加NordCE3Lite发布预告 xSHUFFLE

Client: Oneplus

Concept: Manu, Qinxi (From Oneplus Team)

3D Design & Animation: SHUFFLE

SFX: TJK

April 2023

我们为一加Nord CE 3 Lite海外发布做了个不那么严肃的发布预告：

将产品灵动有趣的特性和外观通过叙事与动态传递概念（娱乐性、新鲜、年轻和有趣的产品概念）

我们从一只青柠（对应工业设计的CMF设计）飞起来开始，穿过云层的过程中变形为一些“抽象的日常道具”（Exploring a dynamic lifestyle & Young and playful Nord CE style），最后融合成一加Nord CE3 Lite，飞过tagline "Larger Than Life"。 它旨在打破现实生活元素与手机的界限，一飞冲天惊喜可期。

We start with a lime (corresponding to the CMF design) flying up, which morphs into some "abstract daily props" (Exploring a dynamic lifestyle & Young and playful Nord CE style), and finally becomes a big Oneplus Nord CE phone, flying across the tagline "Larger Than Life". It aims to break the boundary of real life elements and the phone.