阿宥A YO｜原创景区IP设计

项目丨PROJECT

阿宥A YO沙田柚王国景区IP设计/2023.4

服务丨SERVICE

IP形象设计 / 图形设计 / 视觉设计

团队丨咸鱼翻身工作室

项目背景

-“你好，阿宥/Hello，ayo”——三月柚花开，侨乡欢迎您。

沙田柚王国位于广西玉林市容县，是玉林市五个现代特色农业（核心）示范区之一；同时也是全县沙田柚种植的示范基地，种植面积1万多亩，年产柚果1.5万吨。示范区秉承“生态为本，养生为魄、发展为要、民生为重”的发展理念，以沙田柚种植、加工为主产业，以旅游产业为引导，以民间民俗为补充，正在努力打造集农业观光、文化体验、休闲度假等功能为一体的旅游区。沙田柚王国以沙田柚农业观光为主题，农家乐，沙田柚旅游节为主。每年春天柚花盛开的时会举办赏花节，到秋天丰收的时会举办沙田柚丰收节。Sha Tian Yu Kingdom is located in Rong County, Yulin City, Guangxi, and is one of the five modern characteristic agriculture (core) demonstration areas in Yulin City; It is also a demonstration base for the cultivation of Shatian pomelo in the county, with a planting area of over 10000 acres and an annual output of 15000 tons of pomelo fruits. The demonstration zone adheres to the development concept of "ecology as the foundation, health preservation as the soul, development as the key, and people's livelihood as the priority", with Shatian pomelo planting and processing as the main industry, guided by the tourism industry, and supplemented by folk customs. We are striving to create a tourism area that integrates agricultural sightseeing, cultural experience, leisure vacation, and other functions. The Kingdom of Shatian Pomelo focuses on agricultural tourism of Shatian Pomelo, with a focus on farmhouses and Shatian Pomelo tourism festivals. Every spring, when the pomelo flowers bloom, a flower appreciation festival is held, and in autumn, when the harvest is abundant, the Shatian pomelo harvest festival is held.