VEETAAGO维它果丨品牌视觉&包装视觉设计

VEETAAGO维它果丨好营养，嚼着吃！

项目团队：艺手好礼

VEETAAGO作为一款营养软糖品牌立志成为国民最信任的营养软糖品牌，为三代人提供可靠又好吃的营养补充方案。重新定义营养摄取方式，轻松解决日常营养需求，为每个需要营养的人，打造新一代日常补给的加油站。整体品牌风格较为年轻化，以明亮的色彩表达愉快的体验，由于口味多样风格不拘泥于单一风格，利于对之后品牌产品不断的提升。

包装作为品牌重要的视觉输出点，是打开消费者心智、达成购买的关键。因此，产品外观的设计上，我们采用极简而新潮的设计风格，重复使用品牌符号、关键广告语等，并以创意文案赋予品牌新生力量，提高辨识度的同时，传递有年轻、活泼、有趣的品牌形象。

本方案非最终方案，一切以最终上线为准！

VEETAAGO, as a nutritional soft candy brand, aims to become the most trusted nutritional soft candy brand among the people, providing reliable and delicious nutritional supplements for three generations. Redefining nutrition intake methods, easily addressing daily nutritional needs, and creating a new generation of daily supply gas stations for everyone in need of nutrition. The overall brand style is relatively youthful, and due to the diverse flavors and styles that are not limited to a single style, it has a certain boost to the continuous improvement of the brand's products in the future.

Packaging, as an important visual output point for brands, is the key to unlocking consumers' minds and achieving purchases. Therefore, in terms of product appearance design, we adopt a minimalist and trendy design style, repeatedly using brand symbols, key advertising slogans, etc., and endowing the brand with new vitality through creative copywriting, improving recognition while conveying a youthful, lively, and interesting brand image.

This plan is not the final plan, and everything has been finally launched!