FAIRFOUL合理犯规品牌设计

我们是合理犯规，深圳新兴的品牌设计团队。最好的设计方案往往是情理之中，意料之外。我们不满足于一昧的合理，同时也拒绝恶意犯规。我们坚信，创造合理犯规，就是创意之本意。基于团队的名字，我们列出了一系列的看似相反，但组合后却又无比合理的矛盾修辞短语，分别代表我们从策略到设计的每一个阶段的自我要求。并由此设计了一套鼓励实验、变化和惊喜的视觉系统。

We are FAIRFOUL, a new-born brand design team based in Shenzhen. The best design solutions are always within reason, while beyond expectation. We never play fair just to please, or play foul out of ill-will. We believe firmly that creating fair fouls is the core intent of creativity.

Basing on the name, we made a list of oxymorons to represent how we conduct each stage of our creative process, a visual system that nurtures experiments, changes and surprises.