《伊利倍畅》MG动画——安戈力文化
上海/动画师/2年前/1582浏览
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《伊利倍畅》MG动画——安戈力文化
1. BACKGROUND PROJECT
Yili Beichang is a goat milk powder customized for young and middle-aged people. It uses pure goat milk from the golden milk source belt in Europe. It is rich in high calcium, dietary fiber, probiotics and multivitamins. It is easy to absorb, not easy to be allergic, and nutritious balanced. Yili Beichang and Angoli worked together to create a flat-style MG animation.
伊利倍畅，是一款专为中青年人群定制的羊奶粉，采用欧洲黄金奶源带的纯羊乳，富含高钙、膳食纤维、益生菌和多种维生素，易吸收，不易过敏，营养均衡。伊利倍畅与安戈力携手合作，打造了一支扁平风格的MG动画。
2. STORYBOARD
The design process of Angoli designers is a journey of discovering inspiration from life. They used three stories to elicit the characteristics and advantages of Yili Beichang milk powder.
安戈力设计师的设计过程，是一次从生活中发现灵感的旅程。他们用三个故事，引出了伊利倍畅奶粉的特点和优势。
Yili Beichang is a goat milk powder customized for young and middle-aged people. It uses pure goat milk from the golden milk source belt in Europe. It is rich in high calcium, dietary fiber, probiotics and multivitamins. It is easy to absorb, not easy to be allergic, and nutritious balanced. Yili Beichang and Angoli worked together to create a flat-style MG animation.
伊利倍畅，是一款专为中青年人群定制的羊奶粉，采用欧洲黄金奶源带的纯羊乳，富含高钙、膳食纤维、益生菌和多种维生素，易吸收，不易过敏，营养均衡。伊利倍畅与安戈力携手合作，打造了一支扁平风格的MG动画。
2. STORYBOARD
The design process of Angoli designers is a journey of discovering inspiration from life. They used three stories to elicit the characteristics and advantages of Yili Beichang milk powder.
安戈力设计师的设计过程，是一次从生活中发现灵感的旅程。他们用三个故事，引出了伊利倍畅奶粉的特点和优势。
The first story is about the embarrassment of an urban white-collar worker when he squeezes the elevator to work. He always has no time to eat breakfast, and his hungry stomach is growling in the elevator. At this moment, Li Xian appears to remind him to pay attention to eating breakfast. Milk powder is not only convenient to carry, but also rich in dietary fiber and probiotics, which can improve intestinal health and digestive function.
第一个故事是一个都市白领上班挤电梯时的尴尬，他总是没时间吃早餐，在电梯里饿的肚子咕咕叫，就在这时，李现出现提醒要注意吃早餐，伊利倍畅奶粉不仅方便携带，还富含膳食纤维和益生菌，能够改善肠道健康和消化功能。
第二个故事是两个闺蜜为身材感到焦虑，想要减肥又不想饿肚子，于是选择了0蔗糖的伊利倍畅奶粉，既能补充营养又能控制热量。
第三个故事是一对情侣之间的小打小闹，女友忙于工作，忽略了男友的关心，也忽视了自己的身体，李现出现暖心提醒，即使工作再忙也要保重身体。
设计师用这三个故事，巧妙地展示了伊利倍畅奶粉的品牌理念：让每一个人都能享受轻松、健康、美味的生活。
第一个故事是一个都市白领上班挤电梯时的尴尬，他总是没时间吃早餐，在电梯里饿的肚子咕咕叫，就在这时，李现出现提醒要注意吃早餐，伊利倍畅奶粉不仅方便携带，还富含膳食纤维和益生菌，能够改善肠道健康和消化功能。
第二个故事是两个闺蜜为身材感到焦虑，想要减肥又不想饿肚子，于是选择了0蔗糖的伊利倍畅奶粉，既能补充营养又能控制热量。
第三个故事是一对情侣之间的小打小闹，女友忙于工作，忽略了男友的关心，也忽视了自己的身体，李现出现暖心提醒，即使工作再忙也要保重身体。
设计师用这三个故事，巧妙地展示了伊利倍畅奶粉的品牌理念：让每一个人都能享受轻松、健康、美味的生活。
3. CHARACTER SETTING
This summer, UGLY met his old friend Chanel again and made a new friend Ogilvy.
This time, Chanel invited artist LIN MA to bring the latest perfume of ROO ZU artist limited edition. Ogilvy “activated” the video concept of "Chanel's Summer", and UGLY was invited to produce this 3D & MG animation theme blockbuster. We devote ourselves to this dream journey and let the two-dimensional illustrations "live".
伊利与安戈力再次携手，为我们带来了一部扁平风格的MG动画。这部动画以简洁的线条和鲜明的色彩，展现了伊利倍畅奶粉的多种口味和营养成分，同时也传递了轻松、健康、美味的生活理念。
This summer, UGLY met his old friend Chanel again and made a new friend Ogilvy.
This time, Chanel invited artist LIN MA to bring the latest perfume of ROO ZU artist limited edition. Ogilvy “activated” the video concept of "Chanel's Summer", and UGLY was invited to produce this 3D & MG animation theme blockbuster. We devote ourselves to this dream journey and let the two-dimensional illustrations "live".
伊利与安戈力再次携手，为我们带来了一部扁平风格的MG动画。这部动画以简洁的线条和鲜明的色彩，展现了伊利倍畅奶粉的多种口味和营养成分，同时也传递了轻松、健康、美味的生活理念。
4. CAMERA VOICE DESIGN
The three stories are independent of each other, but each has something in common. The combination of fiction and reality is very novel. Let us break the barrier of dimensions together and experience the wonder of the animation world.
三个故事相互独立，但是每一个也有共同点，虚实结合的形式十分新颖，让我们一起打破次元壁，感受动画世界的奇妙。
The three stories are independent of each other, but each has something in common. The combination of fiction and reality is very novel. Let us break the barrier of dimensions together and experience the wonder of the animation world.
三个故事相互独立，但是每一个也有共同点，虚实结合的形式十分新颖，让我们一起打破次元壁，感受动画世界的奇妙。
8. HD WALLPAPERS
—SCRIPTWRITER /编剧&策划
SHENGJIA
—SPLIT MIRROR /分镜
YUXUAN / ZHIBIAO WU / XIXI JIANG
—CONCEPTION /元素设计
YUXUAN
JINGJING LIN
YAN ZHUANG
—ORIGINALPAINTER /原画师
YUXUAN
JINGJING LIN
YAN ZHUANG
—MIDDLEPICTURE /中间画
YUXUAN / JINGJING LIN / YAN ZHUANG
—SCENE TEACHER /场景师
YUXUAN / JINGJING LIN / YAN ZHUANG
—COLOR SETTING /色定
YUXUAN / JINGJING LIN / YAN ZHUANG
—DIRECTOR /导演
SHUIZHI YIN / SISSI
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
HONGHE / JIAXU WANG
—SPECIAL EFFECT /特效师
HONGHE / JIAXU WANG
—CHECKER /动检师
SISSI / m
—EDITING /剪辑
HONGHE / JIAXU WANG
—SYNTHESIS /合成
JIAXU WANG
—SOUND&MIX /音效/混录/录音
A
—MUSIC /原创音乐
DACHUIWANG
9. UGLY
—SCRIPTWRITER /编剧&策划
SHENGJIA
—SPLIT MIRROR /分镜
YUXUAN / ZHIBIAO WU / XIXI JIANG
—CONCEPTION /元素设计
YUXUAN
JINGJING LIN
YAN ZHUANG
—ORIGINALPAINTER /原画师
YUXUAN
JINGJING LIN
YAN ZHUANG
—MIDDLEPICTURE /中间画
YUXUAN / JINGJING LIN / YAN ZHUANG
—SCENE TEACHER /场景师
YUXUAN / JINGJING LIN / YAN ZHUANG
—COLOR SETTING /色定
YUXUAN / JINGJING LIN / YAN ZHUANG
—DIRECTOR /导演
SHUIZHI YIN / SISSI
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
HONGHE / JIAXU WANG
—SPECIAL EFFECT /特效师
HONGHE / JIAXU WANG
—CHECKER /动检师
SISSI / m
—EDITING /剪辑
HONGHE / JIAXU WANG
—SYNTHESIS /合成
JIAXU WANG
—SOUND&MIX /音效/混录/录音
A
—MUSIC /原创音乐
DACHUIWANG
9. UGLY
16
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声明
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