原歌酒庄 | 山川岩系列葡萄酒包装设计 | 新国风酒庄酒

原歌酒庄位于宁夏贺兰山东麓葡萄酒产区——金山子产区，属首批列级酒庄。

原歌是纯中式酒庄，这次酒标包装升级之前，原歌酒庄的产品视觉定位相对混乱。

此次产品包装升级，重新定义了品牌产品层次阶梯

产品分为两个系列，一个是中高端产品的山川岩系列，售价为山：888元、川：568元、岩：328元。

另外一个系列是中低端的河谷田系列。

本案例展示的是山川岩系列葡萄酒的包装设计。

设计师 / 邢龙

商业书法 / @返璞归真

摄影 / @三川久木

Chateau yuange is located in the —— Jinshan region of the eastern region of Helan Mountain in Ningxia, and is one of the first batch of wineries. The original song is a pure Chinese winery. Before the upgrade of the wine label packaging, the product visual positioning of the original song winery is relatively chaotic. The product packaging upgrade, redefined the brand product level ladder products are divided into two series, one is the high-end products of the mountain and rock series, Shan: ￥888, Chuan: ￥568, Yan:￥328. another series is the low-end valley field series. This case shows the packaging design of the ShanRock series wines.

Designer / Xinglong

Commercial calligraphy / @ FANPUGUIOZHEN

Photography / @ SHAOZI