无限波丨豫先生丨餐饮品牌设计

项目名称 丨 豫先生

项目内容 丨 品牌形象设计

“豫先生”是建业集团旗下建业大食堂打造的餐饮小吃连锁品牌，旨在发掘传承河南省十八地市特色文化美食。河南拥有中华上下三千年的文化底蕴，因此我们在其中寻找能够代表河南乃至中国的文化符号，综合考量后我们以“太极功夫”为概念，把豫先生打造成为一个身怀太极功夫、在美食文化传承上下足了功夫的传统河南美食传承者，助力品牌成为河南特色小吃的文化名片。豫先生的人物形象采用了民国先生风格，展现出品牌自信和博学多识富有涵养的面貌；在空间设计和品牌形象上，我们应用了爱马仕橙和蒂芙尼蓝这两种非常鲜明的颜色，能够吸引年轻消费者的关注，同时也能够彰显出品牌的时尚感和高端。以品牌借力河南独有的太极功夫文化，打造豫先生的“美食武林”，不仅吃得过瘾，看起来也特别炫酷！

"Mr. Yu" is a catering and snack chain brand created by the Jianye Canteen under the Jianye Group, aiming to discover and inherit the characteristic cultural delicacies of eighteen cities in Henan Province. Henan has a cultural heritage of three thousand years in China, so we searched for cultural symbols that can represent Henan and even China. After comprehensive consideration, we took "Tai Chi Kung Fu" as the concept and made Mr. Yu a Tai Chi Kung Fu. The inheritor of traditional Henan cuisine has worked hard to help the brand become a cultural business card of Henan specialty snacks. The character image of Mr. Yu adopts the style of Mr. Republic of China, showing brand confidence, knowledgeable and self-cultivated appearance; in space design and brand image, we applied two very bright colors, Hermes orange and Tiffany blue, which can attract The attention of young consumers can also show the fashion sense and high-end of the brand. Leveraging Henan's unique Tai Chi Kung Fu culture with the brand, Mr. Yu's "Gourmet Martial Arts" is created, which is not only enjoyable to eat, but also looks very cool!

总监 / BO

设计 / RAY、郝帆

渲染 / 海涛

空间 / 皓晨

© 壹辉创意 & 无限波实验室 & 豫先生

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