长三角铁路文创LOGO+VI设计

长三角铁路文创品牌LOGO+VI设计

执行丨品牌LOGO策略设计+视觉探索+VI输出

时间丨LOGO设计 (7 Days)丨VI设计 (11 Days)

设计丨雷小东

About

Shanghai Railway Culture and Advertising Development Co., Ltd. is a professional company operating the advertising media and station book newspaper business of the railway network within the jurisdiction of the group company under the China Railway Shanghai Administration Group Co., Ltd., a Chinese first-class advertising enterprise, covering more than 200 railway stations and more than 800 sets of high-speed railway trains in Jiangsu, Zhejiang, Anhui and Shanghai provinces and cities, focusing on building a network layout, scientific and technological transformation, and comfortable presentation The railway advertising communication scene of cluster operation is one of the most influential comprehensive media companies in the Yangtze River Delta.

Shanghai Lvyou Book Distribution Co., Ltd. is its wholly-owned subsidiary, and is the exclusive business unit of cultural goods within the jurisdiction of Shanghai Bureau Group Co., Ltd. Its business scope covers books, magazines, cultural goods, travel goods, etc. It has developed and set up 35 "Lvyou Book House" direct chain bookstores in the main stations within the jurisdiction, and opened the high-speed rail cultural goods sales inbound boarding business.

Relying on the regional and scale advantages of the group company, the Yangtze River Delta railway cultural and creative industry fully excavates the railway characteristic elements, highlights the innovation and integration, vigorously expands the Yangtze River Delta railway cultural and creative market, gradually builds the railway cultural and creative private brand with influence and reputation, and forms the core business capability of the cultural and creative industry.