理感丨上普 即食花胶包装

花胶作为海八珍之一，其富含胶原蛋白的特性深受广大女性朋友的喜爱。作为传统滋养圣品，它带着浓厚的中华传统文化色彩。

这次的包装设计出发点也正是考虑到了这一点，为了表现它深厚的底蕴，于是我们从古代女子随身佩戴的团扇作为灵感切入点，让其成为一个超级符号，用团扇来作为主视觉，通过搭配不同的元素体现不同的口味。

侧边提炼信任状图标，提供产品品质信任状。温暖雅致的配色带给人轻柔舒适的感受。希望通过产品带给大家温润柔和的滋养力。

As one of the eight treasures of the sea, fish maw is deeply loved by female friends for its collagen-rich properties. As a traditional nourishing product, it has a strong color of Chinese traditional culture.

The starting point of this packaging design is also taking this into consideration. In order to express its profound heritage, we started from the round fan worn by ancient women as an inspiration point, making it a super symbol, using the round fan as the main visual, through Match different elements to reflect different tastes.

The icon of the certificate of trust is refined on the side to provide a certificate of product quality. The warm and elegant color scheme brings a soft and comfortable feeling. Hope to bring you warm and soft nourishment through the product.