PETPPY宠物品牌设计

当前宠物消费者主要是一二线城市的年轻群体，所以在设计上，采用年轻人喜欢的风格，由于女性是养宠的主要决策者，所以视觉上更偏女性化，当下，主流宠物用品大多偏向宠物本身，PETPPY强调宠物跟主人之间的陪伴。

*部分贴图素材来源于网络，侵删。

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At present, pet consumers are mainly young people in first-tier and second-tier cities, so in design, the style that young people like is adopted. Because women are the main decision makers of pet rearing, they are more feminine in vision. At present, most of the mainstream pet products are biased towards pets themselves, and PETPPY emphasizes the company between pets and owners