《萧何月下追韩信》逐帧MG动画——安戈力文化
上海/动画师/2年前/774浏览
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《萧何月下追韩信》逐帧MG动画——安戈力文化

1. BACKGROUND PROJECT
许久以来,UGLY都觉得青花瓷有种神秘且传奇的色彩,这种色彩与它那若隐若现的飘逸和浓厚的文化底韵息息相关。我国的每一件青花瓷瓷器都是世界上独一无二的工艺珍宝,它们都在诉说着中华民族所拥有的非凡智慧。而这次,UGLY要为大家介绍的是一”位“述说着草原文明与中原文明的激烈碰撞的”美人“。
2. STORYBOARD
"Do you know the story of Suma Liqing and Kaolin? "
This video then lets this Yuan blue and white plum vase tell itself this story through the perspective of a national treasure with frame-by-frame animation designed by the designer. Let this heirloom blue and white porcelain chant that poem that has remained unchanged for thousands of years.
”你们知道苏麻离青和高岭土的故事么?“
本视频就通过国宝的角度配上设计师设计的逐帧动画让这个元青花梅瓶自述了这段故事。让这一尊传世的青花瓷,将那首千年不变的诗歌颂吟。
许久以来,UGLY都觉得青花瓷有种神秘且传奇的色彩,这种色彩与它那若隐若现的飘逸和浓厚的文化底韵息息相关。我国的每一件青花瓷瓷器都是世界上独一无二的工艺珍宝,它们都在诉说着中华民族所拥有的非凡智慧。而这次,UGLY要为大家介绍的是一”位“述说着草原文明与中原文明的激烈碰撞的”美人“。
2. STORYBOARD
"Do you know the story of Suma Liqing and Kaolin? "
This video then lets this Yuan blue and white plum vase tell itself this story through the perspective of a national treasure with frame-by-frame animation designed by the designer. Let this heirloom blue and white porcelain chant that poem that has remained unchanged for thousands of years.
”你们知道苏麻离青和高岭土的故事么?“
本视频就通过国宝的角度配上设计师设计的逐帧动画让这个元青花梅瓶自述了这段故事。让这一尊传世的青花瓷,将那首千年不变的诗歌颂吟。

我本是一抔波斯国的土,化学成分是氧化钴。衣纹上的黑色铁结晶,是元青花最惊艳的标识。我随着忽必烈大帝征服中亚的马蹄流浪四海,在景德镇安家落户。我遇到了一个瓷匠,他混合了当地的瓷土和高岭土,这种二元配方烧制出来的瓶子更坚固。
这瓶子头重脚轻,顶端开一小口,窄小的口最大程度上防止了酒精挥发,利于存酒,因口小只通梅枝,所以叫梅瓶。梅瓶用来装酒,瓶身即是象征。
我,苏麻离青。它,高岭土。两捧相隔万里的国土,以瓷瓶的形式达成和解。元青花,我们的新名字,经过1300℃的烧制与烈火的考验,我们不分彼此。
人类用符号宣告自身的存在,用符号表示对资源的占有,对彼此的征服。文明因符号而兴起,因符号而杀戮。又以符号的方式,握手言和。
瓷瓶上没有战争,只有蓝白相间的花纹。蓝天白云,仰望天空时,人们会暂时忘掉手中的武器,不自觉地肩靠在一起。让我们共同仰望天空吧,朋友,我们的双手除了用来杀戮,还可以拥抱,我们的手指除了用来指责,还可以画画,或写诗。
这瓶子头重脚轻,顶端开一小口,窄小的口最大程度上防止了酒精挥发,利于存酒,因口小只通梅枝,所以叫梅瓶。梅瓶用来装酒,瓶身即是象征。
我,苏麻离青。它,高岭土。两捧相隔万里的国土,以瓷瓶的形式达成和解。元青花,我们的新名字,经过1300℃的烧制与烈火的考验,我们不分彼此。
人类用符号宣告自身的存在,用符号表示对资源的占有,对彼此的征服。文明因符号而兴起,因符号而杀戮。又以符号的方式,握手言和。
瓷瓶上没有战争,只有蓝白相间的花纹。蓝天白云,仰望天空时,人们会暂时忘掉手中的武器,不自觉地肩靠在一起。让我们共同仰望天空吧,朋友,我们的双手除了用来杀戮,还可以拥抱,我们的手指除了用来指责,还可以画画,或写诗。

3. CHARACTER SETTING
The overall video plot uses clay figures throughout the text, and the style uses a frame-by-frame approach with the clay figures to make the patterns on the porcelain move, with the first-person self-reporting method, adding a touch of fun than the common explanatory video, which is a good way to capture the viewing desire of young people today.
整体视频剧情上运用泥人贯穿全文,风格上采用逐帧的方式配合泥人让青花瓷上的花纹动起来,配上第一人称的自诉方式,比常见的讲解视频增添了一丝的趣味性,很好的抓住当代年轻人的观赏欲。
The overall video plot uses clay figures throughout the text, and the style uses a frame-by-frame approach with the clay figures to make the patterns on the porcelain move, with the first-person self-reporting method, adding a touch of fun than the common explanatory video, which is a good way to capture the viewing desire of young people today.
整体视频剧情上运用泥人贯穿全文,风格上采用逐帧的方式配合泥人让青花瓷上的花纹动起来,配上第一人称的自诉方式,比常见的讲解视频增添了一丝的趣味性,很好的抓住当代年轻人的观赏欲。

4. CAMERA VOICE DESIGN
This animated short film adopts a vivid cartoon style, presenting Yu'e Bao's financial services very cordial and grounded. The lovely golden carp character in the animation is matched with the magic lyrics, and the relaxed and humorous soundtrack is also refreshing and impressive.
短片以宝藏的自诉自己身上花纹——萧何月下追韩信为开场,然后再引出花纹所用的材料,最后讲述自己是如何运用这些材料诞生的。这不仅是他的自述,更是中国骄傲的向世界递出的明信片!
This animated short film adopts a vivid cartoon style, presenting Yu'e Bao's financial services very cordial and grounded. The lovely golden carp character in the animation is matched with the magic lyrics, and the relaxed and humorous soundtrack is also refreshing and impressive.
短片以宝藏的自诉自己身上花纹——萧何月下追韩信为开场,然后再引出花纹所用的材料,最后讲述自己是如何运用这些材料诞生的。这不仅是他的自述,更是中国骄傲的向世界递出的明信片!

3. CHARACTER SETTING
The overall video plot uses clay figures throughout the text, and the style uses a frame-by-frame approach with the clay figures to make the patterns on the porcelain move, with the first-person self-reporting method, adding a touch of fun than the common explanatory video, which is a good way to capture the viewing desire of young people today.
整体视频剧情上运用泥人贯穿全文,风格上采用逐帧的方式配合泥人让青花瓷上的花纹动起来,配上第一人称的自诉方式,比常见的讲解视频增添了一丝的趣味性,很好的抓住当代年轻人的观赏欲。
The overall video plot uses clay figures throughout the text, and the style uses a frame-by-frame approach with the clay figures to make the patterns on the porcelain move, with the first-person self-reporting method, adding a touch of fun than the common explanatory video, which is a good way to capture the viewing desire of young people today.
整体视频剧情上运用泥人贯穿全文,风格上采用逐帧的方式配合泥人让青花瓷上的花纹动起来,配上第一人称的自诉方式,比常见的讲解视频增添了一丝的趣味性,很好的抓住当代年轻人的观赏欲。
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