MELLOWCO好醇恰巧|品牌全案设计

项目丨PROJECT

MELLOWCO/2023.01

服务 | SERVICE

标志/VIS识别/产品包装

策略 | 神秘熊_Design

设计 | 神秘熊_Design

三维 | 神秘熊_Design

项目背景

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好醇恰巧是一款在口感与低卡之间寻求平衡的牛奶巧克力产品。在当下的消费环境中，消费者虽然更加注重身材管理与饮食健康，但牛奶巧克力在口感上仍有其不可替代性，在巧克力市场增长缓慢的时代中，基础功能以外的特点加持使得牛奶巧克力仍有潜力。好醇恰巧以年轻的都市白领为主要受众群体，主打个性彰显与轻社交属性，给在高压生活下的年轻人一点快乐的调剂。

MELLOWCO is a milk chocolate product that balances taste with low calories.In the current consumption environment, people pay more attention to body management and healthy diet, so black chocolate has become apopular category in recent years. However, milk chocolate is still irreplaceable in taste. In the era of slow growth of the chocolate market the characteristicsof milk chocolate beyond the basic function can still make milk chocolate potential.MELLOWCO focuses on young urban white-collar workers as the mainaudience group, focusing on personality display and light social attributes, to give young people underhigh pressure life a little happy relief.