BOGLET.爆果乐 | 品牌包装全案

项目｜PROJECT

BOGLET.爆果乐

服务｜SERVICE

品牌设计/包装设计

品牌设计BRAND DESIGN：北辰'BEI

包装设计PACKING DESIGN：北辰'BEI

三维设计3D DESIGN：北辰'BEI

项目背景

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随着我国人民生活水平不断提高，营养意识与营养供给能力都有所提高，居民膳食质量提高，蔬果摄入量逐年上涨。水果成为大众饮食日常，水果的食用方式也逐渐多样化；水果及果切也逐步成为健康零食的首选。消费者购买和食用水果的习惯都有了变化，挑选水果逐渐更加理性，更加关注营养价值和成分。水果的健康保健因素、营养成分成为新热点；水果的情绪价值显现。

产品规格上：采用小包装，方便携带和随时饮用

产品包装上：风格活泼、颜值高、色彩明快，符号年轻人的审美

产品口味上：各种水果口味，口感好，满足日常需求

With the continuous improvement of people's living standards in our country, nutrition awareness and nutrition supply capacity have improved, the quality of residents' diet has improved, and the intake of vegetables and fruits has increased year by year. Fruit has become the daily diet of the public, and the ways of eating fruit are gradually diversifying; fruit and sliced fruit are gradually becoming the first choice for healthy snacks.Consumers' habits of buying and eating fruits have changed. They have gradually become more rational in choosing fruits, paying more attention to nutritional value and ingredients. The health care factors and nutrients of fruits have become new hotspots; the emotional value of fruits has emerged.

Product specifications : small package, easy to carry and drink at any time

Product packaging : lively style, high value, bright colors, symbolizing the aesthetics of young people

Product taste : various fruit flavors, good taste, to meet daily needs