雅记——展会物料设计

项目 / 雅记

2022.12.18

海报/物料/包装

Slogan：白如玉，温如水，感受定瓷的静谧

设计理念：曲阳定瓷有着丰富的历史文化底蕴，同时也有着独特的艺术特点。定瓷的美在于简约但不简单，颜色大多以暖白色为主，瓷器釉面十分细腻，它的修饰印花，线条简洁流畅。用一个词来形容就是十分“淡雅”。

这些艺术特点为后期设计提供了很多参考，所以后期设计主要围绕‘雅”字出发，打造一个充满文化底蕴还十分清新雅致的设计作品。

Quyang Ding Porcelain is rich in historical and cultural details, but also has unique artistic characteristics. The beauty of Ding porcelain lies in its simplicity but not simplicity. Most of its colors are warm white. The glaze of porcelain is very delicate. Its decorative printing is simple and smooth. It is very "elegant" to use one word to describe it.

These artistic features provide a lot of reference for the later design, so the later design mainly focuses on the word "elegant" to create a fresh and elegant design work full of cultural heritage.