北京BBS - BLA BLA STREET-都市乌托邦

客户 | 茂荣公司-BBS

项目 | 北京宜家荟聚购物中心3F-4F BBS“BLA BLA STREET”

地址 | 北京-西红门

面积 | 3680㎡

开幕 | 2022-01-28

设计团队 | 夏谷暑雨

创意总监 | 高文哲

执行总监 | 黑进朝

主创团队 | 王磊、何少华、马星星、逯俊峰、廉佳、马博芳、李志隆、曾明远、王响

商务团队 | 李宁、杨红玉

摄影剪辑 | 叶虫鸣

项目推广 | 綦家文、DAPAN

Client | Maorong Company-BBS

Project | Beijing IKEA Shopping Center 3F-4F BBS "BLA BLA STREET"

Address | Beijing-Xihongmen

Area | 3680㎡

Opening | 2022-01-28

Design Team | Summer Valley Summer Rain

Creative Director | Gao Wenzhe

Executive Director | Black Jin Dynasty

The main creative team | Wang Lei, He Shaohua, Ma Xingxing, Lu Junfeng, Lian Jia, Ma Bofang, Li Zhilong, Zeng Mingyuan, Wang Xiang

Business Team | Li Ning, Yang Hongyu

Photo Editing | Leaf Insectsong

Project Promotion | Qi Jiawen, DAPAN

今天的年轻人更加享受眼下的乐趣

他们喜欢快节奏的生活

他们随时都能学新东西

时刻都准备参与实现一些事儿

每个人都在折腾着点什么东西

我们称之为

“自由有趣的灵魂”

Today's young people enjoy the present more

They like fast paced life

They can always learn something new

Always ready to get involved in accomplishing something

Everyone's messing around with something

we call it

"Free but fun soul"

就像不断被历史演绎的东区画廊 （East-Side-Gallery）

地下文化的形式和应用一直在改变

与其一味的遏止

不如通过一个窗口教育下一代正确的观念

认知从尊重到欣赏，只要走对方向

未来街上或许会有更多的街头艺术作品

美化而非破坏

因为它来自生活，而非“地下”

Psychedelic, underground, graffiti, alcohol, hormones

?

The forms and applications of underground culture are

changing all the time

instead of just curbing

It is better to educate the next generation of correct concepts

through a window

Cognition goes from respect to appreciation, as long as you

go in the right direction

There may be more street art on the streets in the future

Beautify rather than destroy

Because it comes from life, not "underground"