LSA-Gallery Cafe

This art gallery café is in need of a new brand design and campaign, as the owner wanted to provide studio space for artists in the rear of the space to provide daily use for artists while exhibiting art to be displayed and sold. Meanwhile, in the front of the space, there will be a café space to attract people in and create a space that feels welcoming, community-focused and supportive to emerging and unrepresented artists, which will make it possible for the art gallery café to attract more young customers. By creating a set of design languages for this café, including a name, logo, typography, colour in the branding and within the space, external signage, internal displays, info boards and signage, offline campaign ideas, and online campaign ideas, this space will be able to better communicate its brand’s purpose. Most importantly, the businesses will gain a new audience of younger individuals.