CHAOBOBO潮伯伯品牌新年礼盒设计-食来运转

潮伯伯-新年礼盒|CHAOBOBO-NEW YEAR GIFT BOX

随着消费群众的生活水平日渐提高,在满足一些基本的物质需求外还更加注重一些精神情感上的诉求。基于每个人怀揣着对新的一年的美好期许和憧憬,我们希望此次的新年礼盒能向消费者展现出具有“趣味性”“互动性”的特征,同时也希望能给每个收到礼盒的人带来好运,忘掉去年的不愉快,为此我们提出了“食来运转”的概念。

With the increasing living standard of consumers, they pay more attention to somespiritu.al and emotional demands besides meeting some basic material needs. Based on everyone's expectations and expectations for the new year, we hope that this New Year gift boxcan show consumers the characteristics of "fun" and "interactivity", and also hope that itcan bring good luck to everyone who receives the gift box, and forget about last year's un-happiness. Therefore, we put forward the concept of "food comes from food".

在整个礼盒的设计结构呈现上，摒弃以往礼盒传统的表现手法，我们采用了礼盒可推拉抽取内袋的创意互动形式，在礼盒产品内袋设计上分别赋予了潮汕祝福语（俚语），通过结合新年祈求来年好运的一个习俗，消费者可以在与新年礼盒的互动上收获新年的每一份好运，每一份惊喜。

In the presentation of the design structure of the whole gift box, we abandon the traditional expression method of the previous gift box, we adopt the creative interactive form of the gift box can push and pull the inner bag, in the gift box product inner bag design respectively gave Chaoshan blessing words (slang), by combining with a custom of praying for good luck in the New Year, consumers can interact with the New Year gift box to harvest every piece of good luck in the New Year. Every surprise.