HOPSCRAFT 精酿啤酒品牌 Visual Identity

type：branding & packing

art director：gezi

designer：gezi

client：HOPSCRAFT ™

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background:

8年前在工业啤酒泛滥时期，主理人在日留学初尝精酿，被精致的精酿啤酒所感染。

回国创立hopscraft，把精致的精酿带回了国内。除了传递国际风味外，也会挖掘在地文化，并以多层次风味和不突兀口感的方式酿造精酿。

Digging:

从中我们发现了品牌的包容性、和丰富性。我们以“窗户”为核心符号。并以“see the world”作为全新的品牌理念。希望在未来，大家能通过hops看到丰富的精酿世界、看到多彩的在地文化。

result：

hops就像一个“酒杯”；像一扇“窗户”；像一张“白纸”，它期盼着未来，做好了被丰富的内容、文化填充的准备。

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background:

Eight years ago, during the flood of industrial beer, the manager first tasted craft beer while studying in Japan, and was infected by exquisite craft beer.

After returning to China, he founded hopscraft, bringing exquisite craft beer back to China. In addition to conveying international flavors, local culture will also be explored, and craft beers will be brewed with multi-layered flavors and unobtrusive taste.

Digging:

From it, we found the inclusiveness and richness of the brand. We take "window" as the core symbol. And "see the world" as a new brand concept. I hope that in the future, everyone can see the rich world of craft beer and the colorful local culture through hops.

result:

Hops is like a "wine glass"; like a "window"; like a "blank paper", it looks forward to the future and is ready to be filled with rich content and culture.

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