闪电藏鞋-视觉全案设计

品牌名称 | Brand:

闪电藏鞋

Project：2022年闪电藏鞋全案设计

背景 | Background:

闪电藏鞋是一个数字运动藏品兑换活动，品牌联合多家运动品牌，通过购买，完成日常任务兑换的方式收集潮品碎片，可以将同款潮品进行合成完整的数字潮品，可在有效期内兑换带有独一无二编号的实物商品。产品的主要受众人群为Z时代潮流人群。刚入局市场不久，希望通过新奇潮流的品牌设计，亟待打开市场让更多人了解和参与其中来。Lightning Box Shoes is a digital sports collection exchange activity. The brand, together with several sports brands, collects the fragments of fashionable goods by purchasing and completing the exchange of daily tasks. The same fashionable goods can be combined into complete digital fashionable goods, and the physical goods with unique numbers can be exchanged within the validity period. The main audience of the product is the trend crowd of the Zera. Not long after entering the market, it is urgent to open the market for more people to understand and participate in through the brand design of new trends.

设计师 | Designer:

费楠夫斯基

特别鸣谢 | Special Thanks：

申也、大凡@HOOOLYDESIGN（注：此为个人作品，非商用）