桔栀轻食Juz light meal ｜品牌设计

Enjoy eating 生活新方式 栀在享瘦吃

项目丨project 桔栀轻食Juz light meal 品牌设计

项目背景丨Background

桔栀轻食主打纯天然、新鲜、天然和原创、从低糖低盐出发，选用新鲜天然食材、兼顾营养元素的均匀摄取：维C与维E、蛋白质、微量元素以及膳食纤维、采用低脂油烹狂，美味又健康，深受广大年轻消费者所喜爱，以大众化为主体，低碳环保、美味易坚持、又可满足不同层次，不同消费者的消费需求。

The main focus of Orange Gardenia Light Food is pure natural, fresh, natural and original, starting from low sugar and low salt, using fresh natural ingredients, taking into account the even intake of nutritional elements: vitamin C and vitamin E, protein, trace elements and dietary fibre, using low-fat oil cooking, delicious and healthy, loved by the majority of young consumers, with the main body of the public, low-carbon environmental protection, delicious and easy to adhere to, and can meet different levels, different consumer's It is low-carbon, environmentally friendly, tasty and easy to stick to.

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