啊! 汉堡 a!burger｜塑造美味低负担的年轻汉堡品牌

啊！汉堡是一家年轻的创新汉堡品牌。品牌的定位以契合当下年轻人健康，自由，随性的生活态度，来配以美味且无负担的汉堡产品。啊！代表美味的惊喜，同时代表的是随性的自然表达，设计将字母a与汉堡的主体进行了趣味的融合，合二为一，构成了品牌独一无二的视觉符号。在应用延展上，设计通过对符号的变形，叠加，组合等手法，塑造了具有明确识别，且强化了品牌轻松，自然无负担的核心定位。

A！burger is a young and innovative burger brand. The goal of the brand is to satisfy the the young consumers who are more prefer easy, free and chill lifestyle, presenting a delicious burger brand that are more affordable while tasty. A! Represents the surprising delight when you had the first bite of the burger, at the same time, a! shows the free expression of emotions. Design subtly combined the letter a with the shape of the burger，through which it came up with a strong and unique symbol.