沃力野营 / OWL CAMP BRAND DESIGN

如今人们普遍生活在城市中。熬夜，加班成了身不由己的事情，许多时候想要放下一切走出门去感受自然反而成了十分奢侈的享受

沃利顺应当下的市场，做出了帮助大家能够“说走就走”的野营方案。给予客户最大限度能够自由选择的野营方式，达成所谓“说走就走的旅行”

猫头鹰代表了城市之中熬夜加班的形象，与地图上的坐标图标相结合，于是形成了沃利的logo形象

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Nowadays people generally live in cities. Staying up late, working overtime, and many times wanting to drop everything and go out and feel natural has become a luxury, OWL adapted to the current market, made to help people can“Walk away” camping program. Giving customers the maximum freedom to choose their camping options, and achieving the so-called“Walk-and-go” journey,

The owl represents the image of staying up late in the city, combined with the coordinate icons on the map, hence owl's logo

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Created/创意：Lusyos

Graphic Design/平面设计 ：Lusyos

Project Time/项目时间 ：2023.01