【不熬夜小星球】成人助眠奶粉品牌设计

项目名称 | 【不熬夜小星球】成人助眠奶粉品牌设计

服务丨SERVICE

品牌梳理 / 品牌故事 / VIS设计

团队丨TEAM

项目总负责Manager / 白小白

项目策划Illustrator / 白小白

视觉设计Designer / 白小白

项目背景丨BACKGROUND

“不熬夜”是一个成人的助眠冻干奶粉，做这个品牌的初心主要是目前成人的失眠情况越来越严重，据数据显示，95后人群晋升为奶粉品饮家，此人群也作为本品牌的主要目标人群。95后人群的熬夜情况比较严重，无论是工作的压力还是混乱的生物钟，都对正常睡眠有一定的影响。同时，我们在做奶粉滋补的情况下会添加一些养颜成分，助眠的同时睡觉也可养颜。

将“Z”作为主元素，高频率的出现营造视觉锤，形成强记忆点。

"Don't stay up late" is an adult sleep aid freeze-dried milk powder, the original intention of this brand is mainly the current adult insomnia is getting more and more serious, according to the data, the post-95 group promoted to milk powder drinkers, this group is also the main target group of the brand. The post-95 people stay up late more seriously, whether it is the pressure of work or the chaotic biological clock, it has a certain impact on normal sleep. At the same time, we will add some beauty ingredients when we make milk powder nourishment, which can help sleep while rejuvenating.

With "Z" as the main element, the appearance of high frequency creates a visual hammer and forms a strong memory point.

*部分贴图素材来源于网络，仅用于交流学习，侵删。