VE花漾系列面膜包装设计提案

项目背景

Project background

VE花漾系列面膜主打纯植物提取护肤养肤品牌理念。主要针对皮肤敏感人群所推出的系列产品。

本次包装设计主要以品牌的纯植物提取的理念展开设计，以本系列中不同的护肤功效以及其提炼的主要植物元素为设计点。

产品外包装的设计风格也更加符合当代都市女性以及年轻群体的审美，具有高级感，简约，轻奢小资的视觉感受，在包装的材质上选择了哑光覆膜的形式，使其在视觉以及触感上更具有质感。

通过将植物原本的形态以插画的形式，产品主色调采用了黑白灰的色调为主，在一定程度上区别与其他同类产品的包装色调，在更具有识别度之下还在一定程度上具有线下销售的成列优势。

VE series masks feature pure plant extracts and skin care brand concepts. A series of products mainly for people with sensitive skin.

The packaging design is mainly based on the brand's concept of pure plant extraction, based on the different skin care effects in this series and the main plant elements extracted from it.

The design style of the product packaging is also more in line with the aesthetics of contemporary urban women and young groups, with a sense of premium, simple, light luxury and bourgeois visual experience, and the form of matte film is selected in the material of the packaging, making it more textured in the visual and tactile sense.

By using the original form of the plant in the form of illustration, the main color of the product adopts the tone of black, white and gray, which is different from the packaging color of other similar products to a certain extent, and has the advantage of offline sales to a certain extent under the more recognizable degree.