申通品牌形象升级提案

Design Notes

以保留STO为主体的字形图标，并大胆的做改变升级，申通STO,"S"意为申通,“TO"表示“到达”、“方向”、“行动的涵义。S和首尾相连的两个圆，除了表示的是一个服务路线图外外，申通快递还始终坚持“以客户为中心”，“你中有我，我中有你”的双重寓意，更蕴含与客户“情投意合”的美好期许。同时，新品牌标识采用了极具现代感的字标设计，除了更简约优美，易于高效识别之外，还使图形和字体的设计语言更加的统一。也能更好地赋能申通持续推进数字化、全球化战略升级。同时，融入“ express"一词,明确了快递的行业属性，也赋予标志一定的独特性。

To retain the glyph icon of STO as the main body, and make bold changes and upgrades, Shentong STO, "S" means Shentong, "TO" means "arrival", "direction", and "action". S and the two connected end to end Circle, in addition to expressing a service roadmap, STO Express also always adheres to the "customer-centric" and "I am in you, and you in me" double meanings, and it also contains the beautiful expectation of "combining love with customers" At the same time, the new brand logo adopts a very modern wordmark design, which is not only more simple and elegant, easy to identify efficiently, but also makes the design language of graphics and fonts more unified. It can also better empower Shentong to continue to promote Digitalization and globalization strategy upgrade. At the same time, the word "express" is incorporated to clarify the industry attributes of express delivery and give the logo a certain uniqueness.