GELEN格林咖啡｜搅动属于你的味道

Gelen Coffee

Stir your taste

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主案设计MAIN DESIGN：程程

品牌设计BRAND DESIGN：程程

三维设计3D DESIGN：程程

团队TEAM：RCD反转创意

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GELEN格林是一款传统美式咖啡休闲饮品，GELEN以多层次风味的方式制造多种口味，它也是功能性饮品，如今对于上班的白领人群来说是必不可少的提神神器，专业的美式咖啡满足了对美式咖啡有要求的白领人群，释放情绪、内心满足，从而找到“轻生活”方式，让专注在当前情境下的消费者感到愉悦和精神满足。产品的纯度和口味由不同的低饱和度颜色区分，使整体的包装风格更加的具有视觉表现力，凸显品牌品质感。

在图形方面中，我们发现了品牌的包容性、和丰富性。我们提取logo“G”为核心符号。并以“搅动属于你的味道”作为全新的品牌理念。提取字母G作为图形的应用，进行大面积运用，强调品牌名称，让视觉语言轻量结合。

Glen Green is a traditional American coffee and leisure drink. Glen creates a variety of flavors in a multi -layered flavor. It is also a functional drink. Today, it is an essential god artifact for white -collar workers at work. Professional American coffee satisfies it. White -collar workers who have required American coffee to release emotions and satisfy their hearts, so as to find the "light life" method, so that consumers focusing on the current situation feel happy and mental satisfaction. The purity and taste of the product are distinguished by different low saturation colors, making the overall packaging style more visual expressive, highlighting the brand quality.

In terms of graphics, we discovered the tolerance and richness of the brand. We extract logo "G" as the core symbol. And "stir agitation" as a new brand concept. Extract the letters G as the application of graphics, which is used in large areas, emphasizing the brand name, and the lightweight combination of visual language.

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