QUIETEA.LAB新潮茶馆品牌丨放轻松,不只是RELAX

项目丨QUIETEA.LAB新潮茶馆品牌/2022.12.21

服务丨SERVICE品牌定位 / 品牌战略符号 / 品牌视觉延展

项目背景

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不燥茶.研究所QUIETEA.LAB是新潮茶馆品牌。

品牌定位是做属于年轻人的社交茶馆。

目标消费人群在90,00后群体，挖掘出享受生活，注重社交，对生活新事物保持好奇心和包容性的心理需求，打造富有包容性和活力的线下社交场所。

一句“放轻松,不只是RELAX”,便可以放下烦恼，及时享乐。

Not Dry Tea. Research Institute QUIETEA.LAB is a trendy tea house brand.

Brand positioning is to be a social teahouse for young people.

The target consumer group is the post-90s and post-90s group, dig out the psychological needs of enjoying life, paying attention to social interaction, maintaining curiosity and inclusiveness about new things in life, and creating an inclusive and dynamic offline social place.

Just say "Relax, not just RELAX", you can let go of your troubles and enjoy yourself in time.