YAXUAN娅萱护肤品牌视觉设计

品牌 | YAXUAN娅萱

设计 | 不睡觉工作室

YAXUAN是针对敏感肌打造的极简护肤品牌。主张天然养护，精简护肤。致力于探索天然、纯净、温和无刺激的自然配方，主打极简纯粹、可循环、可持续的品牌理念。

在品牌视觉上，以简约的自然笔触设计字体标志，以极简纯粹、自然、现代为品牌风格。通过视觉具象的手法表现品牌特性，传递品牌理念。

Yaxuan is a minimalist skin care brand for sensitive skin. It advocates natural maintenance and simplified skin care. Committed to exploring natural, pure, mild and non-irritating natural formulas, it focuses on the brand concept of minimalism, purity, recyclability and sustainability.

In terms of brand vision, the font logo is designed with simple and natural strokes, and the brand style is minimalist, pure, natural and modern. Express the brand characteristics and convey the brand concept through visual representation.