壹辉创意丨咖啡品牌&包装设计

项目名称 丨 慢速咖啡 Slooow Coffee

项目内容 丨 品牌全案 品牌形象 包装系统

SLOOOW COFFEE（慢速咖啡）系列包装以高速公路指示牌为创意灵感，通过特有的视觉风格，来打造独有的咖啡包装。此系列包装的品牌理念是慢，以此来呼吁在快速发展的现代都市社会中奔走的人们，放慢脚步，停下来去感受一杯咖啡的惬意温度与生活的美好！

SLOOOW COFFEE series packaging is creatively inspired by highway signs, and creates unique coffee packaging through a unique visual style. The brand concept of this series of packaging is slow, in order to appeal to people who are running in the fast-developing modern urban society, slow down and stop to feel the comfortable temperature of a cup of coffee and the beauty of life!

总监 / BO

设计 / RAY

渲染 / 海涛

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