雷允上爆浆五黑芝麻丸1937

项目丨PROJECT

雷允上爆浆五黑芝麻丸

服务丨SERVICE

包装规划设计

健康是需求，好的原材料是食品的灵魂。提炼核心卖点并将此作为包装元素，最大程度展现健康概念，借此吸引更多消费人群。设计趋势一直都处于不断变化与轮回之中，设计风格技法也跟随时代潮流在不断变化，商业插图是包装设计的重要组成部分，它既增强商品信息的传播力，也提升受众的视觉体验感。

我们在本项目包装设计中，通过提炼传统元素，运用经典的红黑色系将食品在包装上即食式呈现，触发消费者对滋养、好吃、传统老字号、健康等概念的构想，加深品牌印象，建立品牌长久壁垒，也更容易吸引年轻的消费者视觉。

黑芝麻在中国拥有非常悠久和丰富的食用历史，是典型的追求药食同源、以色补色的中式养生食材。该款产品在黑芝麻丸的基础上添加流心，使其口感更加香醇浓厚。我们通过对竞争市场以及品类认知的调研，将产品特性锁定在“中式黑养”以及“传统老字号”上。

Health is demand, and good raw materials are the soul of food. Refine the core selling points and use them as packaging elements to maximize the health concept, so as to attract more consumers. The design trend has always been in constant change and reincarnation, and the design style and techniques are also changing with the trend of the times. Commercial illustrations are an important part of packaging design, which not only enhance the dissemination of commodity information, but also enhance the visual experience of the audience.

In the packaging design of this project, we refine the traditional elements and use the classic red and black system to present the food on the package in a ready to eat manner, triggering consumers' conception of nourishing, delicious, traditional time-honored brands, health and other concepts, deepening the brand image, establishing a long-term barrier to the brand, and also more easily attracting young consumers' vision.