ONECUP超级牛乳咖啡包装设计

为了区别于当下主流的即溶咖啡品牌，ONECUP品牌采用了各种可爱的小动物形象。

更加贴合女性消费者的饮用场景。

在热门的咖啡赛道里，选择牛乳拿铁咖啡的细分品类。只做爆款单品。

用细分品类突出重围。

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IN ORDER TO DISTINGUISH ITSELF FROM THE MAINSTREAM INSTANT COFFEE BRANDS,

ONECUP HAS ADOPTED VARIOUS CUTE ANIMAL IMAGES.

IT IS MORE SUITABLE FOR THE DRINKING SCENE OF FEMALE CONSUMERS.

IN THE POPULAR COFFEE RACE TRACK, SELECT THE CATEGORY BREAKDOWN OF MILK LATTE COFFEE.

AND ONLY MAKE IT A POPULAR ITEM.

BREAK THROUGH THE TIGHT ENCIRCLEMENT WITH SUBDIVIDED CATEGORIES.