外婆记忆特色餐饮 · 品牌提案

项目|GRANDMA COOKING

外婆记忆餐饮标志/2022.10.5

服务|某种种工作室

主案设计 | 鱼仔

包装设计 | 鱼仔

logo设计 | 鱼仔

时间 | 2022.10

(部分图片仅为品牌展示效果，不作商业用途)

项目背景

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家，生命开始的地方，人的一生走在回家的路上。

在同一屋檐下我们生火、做饭，用食物凝聚家庭，慰藉家人。

平淡无奇的锅碗瓢盆里，盛满了中国式的人生，更折射出中国式伦理。

人们成长、相爱、别离、团聚。家常美味，也是人生百味。

外婆记忆餐饮品牌成立于1976年。

在如今快节奏的时代，我们寄托在美食上的不仅仅是味蕾的享受，有时候更多的反而是味道带来的记忆。品牌主打“食忆家味”理念，用传承厨艺最淳朴的方式为消费者寻回那段“记忆”

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Home, the place where life begins, one's life is on the way home.

We make fires, cook meals under the same roof, and use food to bond and comfort our families.

Insipid POTS and pans, filled with Chinese style of life, but also reflect the Chinese style of ethics.

People grow up, love, leave, get together. Home delicious, is also the taste of life.

Grandma Memory Restaurant brand was founded in 1976.

In today's fast-paced era, what we place on food is not only the enjoyment of taste buds, but sometimes more is the memory brought by taste. The brand focuses on the concept of "eating memories of home taste", and uses the most honest way to inherit cooking to retrieve that "memory" for consumers.