图文｜顾美地坪 LOGO+ 品牌设计全案 × 虫二设计视务所

Client：顾美地坪｜GUMEI

Date：2021.9

Design：Zhao Whenhow

Proposal Production：Zhao Whenhow，Che Xianyao

Artistic Director：Zhao Whenhow

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Concept :

Gumei Terrace, a Zibo enterprise. From the three elements of brand communication, we extracted the three keywords "GuMei", "enterprise" and "shining" from the brand, category and memory points. The brand colors are green, yellow and white with high purity, and are used in the logo and material design.

The logo and brand extensions are designed by Boundless Visual Lab®. The brand design is registered and copyrighted.

顾美地坪作为一家专业的地坪施工方案整合服务商，立足淄博，服务于本土及周边城市。我们从标志设计的品牌传播三要素出发，分别从品牌、品类、记忆点三个维度，提炼出“顾美”“地坪”“闪光”三个需要在标志设计中体现的关键词。首先在二维平面中展现出透视关系的平行四边形绿色地坪，图形内加上设计柔美的“顾美”品牌二字，并在右上角辅以闪亮的地坪反光做装饰。品牌色则采用大多数地坪施工中所使用的纯度较高的绿色、黄色与白色，并用于标志及物料设计当中。此设计方案一稿过，深得客户喜爱与赞赏。

顾美地坪 LOGO+ 品牌设计全案由虫二设计视务所® 设计出品。本品牌设计已注册加版权保护。