牛肉辣酱包装设计

项目背景 —

产品定位为年轻消费群体，主打新鲜原材料制作，色香味俱全，健康便携无添加防腐剂，还原新鲜食材原味，味蕾新体验！

产品主视觉包装采用高饱和蓝色调为主，在一定程度上打破了同类产品外包装视觉普遍调性，更加具有独特性和辨识度。

在包装的材质上选择了罐头密封的形式，既提高了便携性，又具有锁鲜的效果，避免浪费，保证最佳食用时间。

产品外包装的设计风格符合大部分年轻群体的潮流，独特性，差异化等审美需要。产品外包装的视觉冲击，在商场货架上又具有一定的成列优势，能让消费者快速识别产品获得信息，从而引发消费者购买欲，而对产品在视觉的冲击下，对产品印象深刻，传递产品知名度，更利于建立与消费者巩固的品牌产品情感。

Brand background-

Products are targeted at young consumers, focusing on the production of fresh raw materials, complete in color, flavor and taste, healthy and portable without preservatives, restoring the original taste of fresh ingredients and a new taste bud experience!

The main visual package of the product mainly adopts high saturated blue tone, which to some extent breaks the universal tonality of the outer packaging vision of similar products, and is more unique and recognizable.

As for the packaging material, the sealed form of canned food is chosen, which not only improves the portability, but also has the effect of keeping fresh, avoiding waste and ensuring the best eating time.

The design style of product packaging conforms to the trend, uniqueness and differentiation of most young people. The visual impact of the outer packaging of products has certain advantages on the shelves of shopping malls, which can enable consumers to quickly identify products and obtain information, thus triggering consumers' desire to buy. Under the visual impact of products, the products are deeply impressed, and the popularity of products is transmitted, which is more conducive to establishing the brand product emotion consolidated with consumers.