JOYSIDE l 郊晒 l 露营文化品牌视觉提案

“郊晒JOYSIDE”是关于阳光、云影、快乐的奇思创想，是繁忙都市中的一块休憩地。

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在信息量愈发挤压生活的都市，对生活逐渐失去耐心的日常，各类标签带来的焦虑，使轻松的休闲时光一点点变成奢望。

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故此，“郊晒JOYSIDE”应运而生。

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“郊晒JOYSIDE”希望为人们提供一个暂缓生活进度的场所，像阳光中浮云下的阴影一般，轻柔小巧、但惬意满满，在这里可以暂时放下生活中的思绪，躲在云影下欣赏阳光，复苏心灵。

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云影之间，荒野与爱。

JOYSIDE is a whimsical idea about sunshine, cloud shadows and happiness, is a isolate resting place in a bustling city.

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In a city where the amount of information is increasingly squeezing life, people’s daily life is gradually losing patience, and the anxiety brought about by various labels which makes relaxed leisure time becomes a luxury.

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Therefore, JOYSIDE came into being.

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JOYSIDE hopes to provide people with a place to suspend the progress of life, like the shadow under the clouds in the sun, soft and small, but full of comfort, where you can temporarily let go of your thoughts in life and hide under the shadow of the clouds to enjoy the sun, revive your mind.