《孝亲》｜广告设计

《孝亲》｜广告设计

作者：潘琪

设计理念：孝是中国传统文化的重要组成部分，是中华传统文化中对于做人、立身以及处世的基本要求。以传统故事二十四孝中的百里负米、哭竹生筝故事与“孝亲”字体融合，用山、河、水、竹子、云等元素进行结合置换。整体效果采用水墨的形式和色调与传统故事相呼应。

指导教师：刘仁、李欣蔚、孟宪航

禁止盗用、商用、二改

《Filial piety》｜Advertising Design

Author:QI PAN

Design concept：Filial piety is an important part of traditional Chinese culture and the basic requirements of traditional Chinese culture for being a person, standing up and dealing with the world. The traditional story of 24 filial pieties is fused with the "filial piety" font, and the elements such as mountains, rivers, water, bamboo, and clouds are combined and replaced. The overall effect uses ink forms and tones to echo traditional stories.

Instructor: Ren Liu、Xinwei Li、Xianhang Meng