纸载东方

DESIGNER：0.2 Studio

Yi Zihan/Li Xiaoning/Gao Jiayue/Shen Yixin/

Cao Junge/Fang Xu/Jing Jialiang/Li Hongshuai

儿童手工品牌升级 | 纸载东方

Paperborne Oriental is an innovative children's handmade brand that traces back to the traditional oriental paper handicrafts and seeks inspiration from them. With 12 special products, it can inject new vitality into traditional culture, cultivate children's oriental aesthetic and practical ability, and let parents learn how to become children like children, and let children learn how to grow up like parents. On the brand recognition system, we have created a container, paper boat, which can carry all the children's small joys, small growth, small emotions and many other growing memories. Twelve figures are designed as brand assets. In the graphic design of the logo, the simple trapezoidal bottom is a perfect mistake "representing the tear mark of children's emotional behavior", representing tolerance and face.

纸载东方追溯东方传统纸艺手工制品，从中寻求灵感的创新儿童手作品牌。结合十二款特色产品，为传统文化注入新的活力，培养小朋友的东方审美与动手能力，并且可以让父母这个大朋友像小朋友学习如何变得童趣，让小朋友像父母这个大朋友学习如何成长。在品牌的识别系统上，我们创建了一个可以承载小朋友所有小欢乐、小成长、小情绪等等诸多成长中的回忆的容器，纸船。设计十二个图形作为品牌资产，在标识的图形设计上，极简的梯形底部是完美的失误“代表儿童情绪行为的撕痕”，代表着包容与面对。

YEAR:

2022.05