牛肉辣酱包装提案

产品定位为年轻消费群体，主打正宗四川风味辣酱，新鲜原材料制作，健康便携无添加防腐剂，还原新鲜食材原味，味蕾新体验！

产品主视觉包装采用高饱和的橙色和对比色深绿色，在一定程度上打破了同类产品外包装视觉普遍调性，更加具有独特性和辨识度。

在包装的材质上选择了纸盒+铝箔塑料袋的形式，既提高了便携性，又具有锁鲜的效果。既经济实惠量大，还满足了年轻人对商品的颜值的需求。

产品外包装的设计风格符合大部分年轻群体的潮流，独特性，差异化等审美需要。产品外包装的视觉冲击，在商场货架上又具有一定的成列优势，能让消费者快速识别产品获得信息，在产品在视觉的冲击下，对产品印象深刻，传递产品知名度，更利于建立与消费者巩固的品牌产品情感。

The product is positioned as a young consumer group, mainly made of fresh raw materials, complete in color and fragrance, healthy and portable without added preservatives, restoring the original taste of fresh ingredients, and a new experience for taste buds!

The main visual packaging of the product adopts highly saturated orange and contrasting dark green, which to a certain extent breaks the visual tonality of the outer packaging of similar products, and is more unique and recognizable.

In the material of the packaging, the form of carton + aluminum foil plastic bag is selected, which not only improves portability, but also has the effect of locking freshness, which is economical and large, and also meets the needs of young people for the appearance of goods.

The design style of the outer packaging of the product meets the trend, uniqueness, differentiation and other aesthetic needs of most young groups. The visual impact of the outer packaging of the product has a certain column advantage on the shelves of the shopping mall, which allows consumers to quickly identify the product to obtain information, thereby triggering consumers' desire to buy, and the product under the visual impact, the product is deeply impressed, transmits product popularity, and is more conducive to establishing brand product emotions that are consolidated with consumers.