《平安银行三省概念视频》MG动画——安戈力文化
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《平安银行三省概念视频》MG动画——安戈力文化
1. BACKGROUND PROJECT
Ping An Bank is a joint-stock commercial bank operating across regions. This time, it cooperated with Angeli to produce a series of corporate promotional videos.
平安银行是一家跨区域经营的股份制商业银行，这一次与安戈力合作，制作企业系列宣传视频。
Ping An Bank has launched the concept of "Saving can save, and a better life is simple", and is committed to resolving concerns for bank customers, saving time, money, and business processing, creating a simpler and more convenient banking experience.
平安银行推出“能省则省，美好生活很简单”的概念，致力于为银行客户消解顾虑，节约时间，节约金钱，办理业务不费心，打造更为简单便捷的银行使用体验。
Ping An Bank is a joint-stock commercial bank operating across regions. This time, it cooperated with Angeli to produce a series of corporate promotional videos.
平安银行是一家跨区域经营的股份制商业银行，这一次与安戈力合作，制作企业系列宣传视频。
Ping An Bank has launched the concept of "Saving can save, and a better life is simple", and is committed to resolving concerns for bank customers, saving time, money, and business processing, creating a simpler and more convenient banking experience.
平安银行推出“能省则省，美好生活很简单”的概念，致力于为银行客户消解顾虑，节约时间，节约金钱，办理业务不费心，打造更为简单便捷的银行使用体验。
2. STORYBOARD
This time the animation is divided into seven segments, which respectively describe various functions attached to the Ping An Bank digital pocket APP. The reversed storyline directly hits the pain points in life, and the animation is very interesting and memorable.
这一次的动画分为七个片段，分别描述了平安银行数字口袋APP上附带的各种功能，反转的故事情节直击生活中的痛点，动画的趣味性和记忆点都十分鲜明。
This time the animation is divided into seven segments, which respectively describe various functions attached to the Ping An Bank digital pocket APP. The reversed storyline directly hits the pain points in life, and the animation is very interesting and memorable.
这一次的动画分为七个片段，分别描述了平安银行数字口袋APP上附带的各种功能，反转的故事情节直击生活中的痛点，动画的趣味性和记忆点都十分鲜明。
3. CHARACTER SETTING
Flat style animation and fresh complementary color design, the overall picture is soft. The character dynamics use perspective and stretching to show the exaggerated movements of the characters. The picture is agile while highlighting the theme and making the key information more conspicuous.
扁平风格动画加上清新的互补色设计，整体画面柔和。人物动态上利用透视和拉伸展现人物的夸张动作，画面灵动的同时突出主题，让关键信息更加显眼。
The character's face is composed of simple lines, but it is not inferior in conveying emotions. With the vivid dubbing, the whole animation has a strong sense of rhythm and can easily arouse the audience's emotions.
角色面部由简单线条构成，但是在情绪传达上却毫不逊色，搭配上生动的配音，整个动画节奏感极强，能够轻易带动观者情绪。
4. CAMERA VOICE DESIGN
各个片段多从用户角度展开，以用户使用银行时的痛点出发，突如其来的转折解决了问题，反转中附带着服务的各种信息，表述清晰、形式新颖，留下了深刻的记忆点。
Flat style animation and fresh complementary color design, the overall picture is soft. The character dynamics use perspective and stretching to show the exaggerated movements of the characters. The picture is agile while highlighting the theme and making the key information more conspicuous.
扁平风格动画加上清新的互补色设计，整体画面柔和。人物动态上利用透视和拉伸展现人物的夸张动作，画面灵动的同时突出主题，让关键信息更加显眼。
The character's face is composed of simple lines, but it is not inferior in conveying emotions. With the vivid dubbing, the whole animation has a strong sense of rhythm and can easily arouse the audience's emotions.
角色面部由简单线条构成，但是在情绪传达上却毫不逊色，搭配上生动的配音，整个动画节奏感极强，能够轻易带动观者情绪。
4. CAMERA VOICE DESIGN
各个片段多从用户角度展开，以用户使用银行时的痛点出发，突如其来的转折解决了问题，反转中附带着服务的各种信息，表述清晰、形式新颖，留下了深刻的记忆点。
8. HD WALLPAPERS
—SCRIPTWRITER /编剧&策划
SISSI
—SPLIT MIRROR /分镜
SISSI
—CONCEPTION /元素设计
JINGJING LIN
YIBING LIN
—ORIGINAL PAINTER /原画师
YIBING LIN
—MIDDLE PICTURE /中间画
YIBING LIN/JINGJING LIN
—SCENE TEACHER /场景师
YIBING LIN / JINGJING LIN
—COLOR SETTING /色定
YIBING LIN / JINGJING LIN
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
m / HONGHE
—SPECIAL EFFECT /特效师
m / HONGHE
—CHECKER /动检师
SISSI / m
—EDITING /剪辑
m / HONGHE
—SYNTHESIS /合成
m / HONGHE
—SOUND&MIX /音效/混录/录音
DACHUWANG
—MUSIC /选曲
DACHUWANG
—VOICE ACTOR /配音演员
DAYIN
9. UGLY INTRODUCTION
—SCRIPTWRITER /编剧&策划
SISSI
—SPLIT MIRROR /分镜
SISSI
—CONCEPTION /元素设计
JINGJING LIN
YIBING LIN
—ORIGINAL PAINTER /原画师
YIBING LIN
—MIDDLE PICTURE /中间画
YIBING LIN/JINGJING LIN
—SCENE TEACHER /场景师
YIBING LIN / JINGJING LIN
—COLOR SETTING /色定
YIBING LIN / JINGJING LIN
—DIRECTOR /导演
SHUIZHI YIN
—PRODUCTION /制片
SISSI
—ANIMATOR /动画师
m / HONGHE
—SPECIAL EFFECT /特效师
m / HONGHE
—CHECKER /动检师
SISSI / m
—EDITING /剪辑
m / HONGHE
—SYNTHESIS /合成
m / HONGHE
—SOUND&MIX /音效/混录/录音
DACHUWANG
—MUSIC /选曲
DACHUWANG
—VOICE ACTOR /配音演员
DAYIN
9. UGLY INTRODUCTION
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