无限波丨都市新语丨烘焙品牌

项目名称 丨 都市新语 CITYTALK

项目内容 丨 品牌形象 包装系统

都市新语CITYTALK是河北邯郸市本土烘焙头部品牌，目前自营近二十家连锁门店，以“畅享都市新生活”为品牌经营理念啊，为顾客提供健康休闲的烘焙产品。壹辉创意以超级符号方法论为都市新语打造超级符号标志C，融入分享快乐的蛋糕和皇冠，强化行业特征，LOGO图形经典现代，能够让消费者秒懂秒记，强化品牌传播力。同时壹辉创意为品牌打造全系列产品包装，以简洁几何的图形语言，为品牌构建全新的视觉形象，以更落地更易执行的原则为品牌进行全新升级。

CITYTALK is a leading local baking brand in Handan City, Hebei Province. At present, it operates nearly 20 chain stores and provides customers with healthy and leisure baking products based on the brand management concept of "enjoying new urban life". Raydesign uses the super symbol methodology to create the super symbol symbol C for urban news, integrates the cake and crown of sharing happiness, and strengthens the industry characteristics. The classic and modern LOGO graphics can make consumers understand every second and strengthen the brand communication. At the same time, Raydesign creates a full range of product packaging for the brand, builds a new visual image for the brand with simple geometric graphic language, and upgrades the brand with the principle of more landing and easier implementation.

总监 / BO

设计 / RAY

渲染 / 海涛

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